The Canberra Market

Government is the largest buyer in Australia, with the Commonwealth Government alone  spending an estimated upward of 6 billion $AUD annually on ICT across 35,000 contracts. Moreover, winning government business can give companies an opportunity to implement innovative solutions and subsequently prove important in winning further business both in Australia and export markets.

Four Streams Consulting knows what it takes to be successful in the Canberra marketplace.  You can benefit from our experience. There are a myriad of pitfalls that companies can experience in dealing with Government. Our people understand the issues that organisations will encounter.

There are many ways that working with government differs from more traditional markets. Our team provides experience and skills that you can leverage in a number of areas:

  • Our understanding of the Government sales cycle and the business drivers of both individuals and organisations
  • An awareness of the ‘ins and outs’ of Government procurement processes
  • A broad network in both Government and the well established IT industry
  • A fundamental understanding of the methods of communication required to succeed with Government decision makers
  • Our experience in dealing with, and understanding the nuances of, different agencies and Ministerial portfolios

Building credibility and getting traction for your product and services can be a pretty difficult task if new to the Canberra market. Even if you’ve been here for a long time, expanding your existing client base can also have its challenges. We assist our clients in growing both their existing accounts and in finding new clients for their products or services. For businesses outside of Canberra, we provide an ‘on the ground’, local presence to assist in building Government business.

Our clients see value in our Business Development services in the following areas:

  • Substantial time and money savings through better focused marketing activities
  • Increased profile and credibility across product and service offerings
  • Improved networking, door opening, and partnership building
  • Better client expectations of products and services through improved collateral and proposals
  • Minimisation of risk across business models by diversifying client base
  • Increased profits through direct sales